There’s no escaping the impact and integration of social media in our day-to-day lives. The evening news begins with the latest tweets from politicians. The signs in grocery and retail stores encourage you to connect with them on Facebook and Instagram. If you can’t figure out how to do a simple home repair, you can probably find help on YouTube. Then there’s the countless ways social media connects us to friends and loved ones near and far.
Whether you know it or not, social media has become an integral part of our daily conversation.
For administrative professionals, it goes even further. Admins are using social media to build their digital portfolios, which allows them to share their skills and abilities, and promote their personal brand in creative ways. They are using social media to keep tabs on what’s happening in their profession and in their industries. And it’s a credible tool for research and soliciting input and feedback on various topics.
Many executives even rely on their assistants to help them create a strong online presence, which means understanding which platforms to use, the best strategies for engaging on them, and best practices for managing someone else’s social accounts.
So, how socially savvy are you?
Social media gives us the ability to connect with colleagues, friends, and family around the world, network with fellow admins, and keep tabs on what’s going on in our industry – all without leaving our chairs. However, this form of communication comes with its own set of etiquette rules, which can be tricky to navigate in the workplace. This week, we’re giving you some guidance on digital etiquette and addressing ways to deal with some common social media snafus on our Facebook, Twitter, and LinkedIn pages.
I’ll also be presenting a webinar for the American Society of Administrative Professionals on Tuesday, July 24 titled, “The Social Savvy Admin: Developing Your Social Media Strategy for Career Success.”
As more companies use social media to share their message and brand, admins need to know how to effectively communicate on social platforms, leverage them to do their jobs, and properly manage their manager’s social presence. This webinar will help you dive in and discover the power social media can have for you, your executive, and your company. I hope you’ll join me!
Supporting your administrative success,
Julie Perrine
