IAAP Lethbridge Chapter Webinar: How to Develop & Implement a Social Media Strategy for Your Company

Nov 12, 2014 | Career Development, Technology

iaap logo“How to Develop & Implement a Social Media Strategy for Your Company”

1.5 Recertification Points have been approved by IAAP Headquarters for this webinar.

Date: Wednesday, November 19, 2014
Time: 7 p.m. MST, 8 p.m. CST, 9 p.m. EST
Presented by: Julie Perrine, CAP-OM, MBTI Certified, Founder & CEO, All Things Admin

Social media has become a part of daily life at home and at the office for many. Hashtags appear on everything from television commercials to sandwich wrappers. You can land on national television broadcasts by tweeting your fan photo to your favorite sports teams. It’s entertaining. It’s engaging. It’s fun.

Yet, as much fun as social media can be, it’s also serious business. It’s how companies worldwide are connecting with current and prospective customers. It’s how news is being shared as it happens. It’s how business relationships are becoming established and nurtured.

As more and more companies catch the vision of how to integrate social media into their marketing strategy, they are enlisting their employees’ support in representing their brands, products, and services online. Whether you work for a company that has a team dedicated to social media marketing or you suddenly find yourself responsible for the social media efforts of your company, you must understand how to effectively use social media for business.

During this interactive 90-minute session, we’ll look at:

  • How companies of all sizes are using Twitter and Facebook to reach their audience
  • Developing an engaging company profile
  • Creating and implementing a social media marketing plan
  • Authentically connecting with your audience
  • How to automate, streamline and save time with Hootsuite and Tweetdeck

Social media is here to stay. Be sure your skill set is ready when the social media management role lands on your desk.

Register Here. $15 per person (USD). Single User License.



For CAP holders, 1.5 recertification points have been approved by IAAP HQ for this program. You must be LIVE on the webinar for the entire length in order to receive the two verification codes that you will need to submit to receive the recertification certificate following this event. No exceptions. Recertification points will only be issued to those who registered for the program. This session will be recorded for those who cannot join us live for the event. However, recertification points will not be available for those who listen only to the replay.

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