A Rebranding Adventure: Welcome to the NEW All Things Admin

May 31, 2013 | Career Development

roadWe all know that getting from point A to point B isn’t always a straight line. Oftentimes, it’s much more of a journey with twists and turns, unexpected detours, and maybe even a few bumps in the road.

During the past several months, my team and I have been on something of a journey; actually it’s been more of an adventure – an adventure in rebranding. We’ve spent 6 months overhauling Allthingsadmin.com and the Success Builder Series – now the AdminPro Training Series – in an effort to bring you a new and improved All Things Admin.

While it hadn’t been that long since our previous “upgrade,” the old site just wasn’t cutting it. We needed a more modern and streamlined look that reflects where our company and our industry are headed: forward.

So we approached this redesign from a completely different angle. One that involved sifting through hundreds of ideas, logo concepts, color schemes, and layouts in search of the perfect combination. After much debating, a little arguing, and a whole lot of caffeine, it looked like everything was finally coming together.

Until we hit a few bumps in the road.

My laptop had a meltdown. The website crashed. And we were forced to delay the launch. But amidst all the chaos, I learned something important about getting older. Age gives you a very valuable tool in navigating life’s adventures: perspective.

At one point, one of our team members commented about my upbeat sense of humor and positive attitude throughout this experience. She was impressed by how unflappable I seemed, even when the road got rough. The truth is, from my perspective, there wasn’t anything to be unhinged over. I wasn’t injured while running a marathon like those in Boston. I wasn’t dealing with the massive impact of an unexpected tornado like the people of Oklahoma. I have a roof over my head, a car to drive, a job I love, and an amazing support team that rallies around me whenever a challenge arises. Life is good.

Yes, a delay in our relaunch was frustrating and a little annoying. But in the grand scheme of things, it was inconsequential. I knew we would eventually unveil the new site and training series, and that these detours would be worth it in the end. So I waited, and I did my best to keep my team motivated and moving forward on the project.

And guess what? Eventually, we got here, to point B, our long awaited destination. We finally arrived at the place we’d been trying to get to for six long months. And now, thanks to a lot of patience, a little perspective, and the support of my amazing team, I’m pleased to welcome you to the new All Things Admin!

© 2013 Julie Perrine International, LLC


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Julie Perrine, CAP-OM, is the founder and CEO of All Things Admin, providing training, mentoring and resources for administrative professionals worldwide. Julie applies her administrative expertise and passion for lifelong learning to serving as an enthusiastic mentor, speaker and author who educates admins around the world on how to be more effective every day. Learn more about Julie’s books — The Innovative Admin: Unleash the Power of Innovation in Your Administrative Career and The Organized Admin: Leverage Your Unique Organizing Style to Create Systems, Reduce Overwhelm, and Increase Productivity. And request your free copy of our special report “From Reactive to Proactive: Creating Your Strategic Administrative Career Plan” at www.AllThingsAdmin.com.


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